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The German brand Adidas, also known as the "three stripes" was founded in 1949 by Adolf Dassler. Known worldwide, it is one of his creations iconic models like the Adidas Stan Smith. His fame has exploded in the 80s with RUN DMC group that produced a song called My Adidas. The brand has signed million with the group.
Always looking for innovations, the German firm offers each season new models inspired by its archives, like the Adidas ZX Flux whose success was immediate. End of 2013, one of the important facts in the history of Adidas, Nike Kanye West leaves to join the brand.